New Water with a Hint of Flavor

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September 10, 2005

Finding a refreshing drink these days that's not loaded with corn syrup is near impossible.  And if you're a parent who wants to make sure that your kids don't drink soda all the time, you know it's hard to get them to drink plain old water.  All they're looking for is some flavor!

Well, here comes a new drink called Hint.  Their catchy slogan "Drink Water, Not Sugar" rings true to the ears of health conscious adults and children too.

Flavors include Apple, Grape, Cucumber, Tangerine, Lime, Raspberry-Lime and Pomegranate-Tangerine, and others.

For availability in your area, visit drinkhint.com.

HintKids is flavored just for kids.

Unlike similar looking “water beverages,” HINTKIDS premium water has NO artificial sweeteners, NO sugar, and most importantly no artificial flavors, additives or preservatives.  HINTKIDS is pure water with natural flavors. The refreshing hint of GRAPE, TROPICAL PUNCH and APPLE finishes cleanly, not sweetly.

Experts agree:  sweetened drinks and juices are the biggest source of empty calories for kids and are a major contributor to life long obesity.  Every can or juice box is like giving kids a 200 calorie hit of sugar.  Water, they say, is the cure.

“It starts early, this addiction to juices, sugar and sweeteners,” says HINT CEO, Kara Goldin.  “As a parent you read the statistics on obesity and diabetes and it’s nothing short of alarming.  And everyone talks about the 1000% increase in behavioral and attention problems like it’s some mystery.  All I have to do is watch what happens when my kids have too much sugar.  It’s like Dr. Jeckyll/Mr. Hyde.  Mothers call it the ‘sugar meltdown,’ a tantrum that inevitably follows a sugar overdose.”